The Head of Public Relations of Persian Gulf Fajr Energy Company announced that this company achieved Intra – Organizational Communication Management Excellence Award at the 16th International Conference on Public Relations of Iran.
by Behnam Seifoori, the function of communication in an organization is the
leadership function of that organization, whose task is to inspire and
motivate, and on the basis of experts, the organization is considered as a
consistent and united whole. Therefore, we must attempt to motivate, coordinate,
and guide all members of the organization in coordination, alignment,
cooperation, and empathy.
that during these years, information flow in our organization and mutual understanding
among all employees has been one of the concerns of Fajr managers, and several
activities have been defined and implemented in this regard. He also emphasized
emphasizing on the importance of intra - organizational communication, he
pointed out that with the aim of defining and discussing this matter; training,
counseling, quarterly & occasional meetings, designing, conducting various
campaigns, clarifying processes such as our experiences to improve intra -
organizational communication could be mentioned.
As said by
the Head of Public Relations of Persian Gulf Fajr Energy Company, intra -
organizational communication consists of two important parts as follows;
exchanging information and feelings. Generally, exchanging information means
that the Head of each part is also responsible for communication of his own
part. Moreover, it is necessary to establish a positive and effective
communication with inside and outside of his section to achieve desired
noted that exchanging feelings is a step beyond exchanging information. It
means that employees have to pass on positive and good emotions, moods,
motivation to each other because they spend a lot of time together which is
regarded as to be an important function of leadership. Additionally, managers
and supervisors contribute to overall goal of organizational understanding by
creating a positive atmosphere.
Seifoori mentioned that it has been decided to conduct a research on how to pathologize
intra – organizational communication with the purpose of creating and improving
intra – organizational communication by R & D department of Persian Gulf
Fajr Energy Company.
continued, after determining the research team, we considered a three-pronged
model for communication pathology, which was an Iranian model. This model is
based on the culture, communication, structures, regulations, guidelines and
behavior of employees and managers of the organization. Consequently, after six
months of conducting the above – mentioned research, 40 strategies were
identified, of which 10 strategies were considered more important. So, a three
– year plan has been proposed to implement these 10 strategies.
by Behnam Seifoori, this plan could receive Intra – Organizational
Communication Management Excellence Award at the 16th International Conference
on Public Relations of Iran in January of this year, and the reason for
selecting was being a model for other Iranian organizations.
he mentioned that it has not been enough for us to accomplish top place. In
fact, the essence of this issue has been implementing the plan, changing and
transforming intra – organizational communication which are being done and
monitored in the context of executive programs.